Marketing for construction companies: how to get more quote requests

In the construction sector, requests often come with specifications, bills of quantities, and quotes that take a long time to prepare. The company that responds first and most accurately has an advantage. Online advertising generates requests; speed in providing a quote turns them into jobs.

Where customers are found

• Local search: people looking for a contractor, installer, or supplier in their area.
• Geotargeted campaigns: targeting businesses, designers, and technical firms in the area of interest.
• Remarketing: people who have already visited the website or requested information.

A website that generates requests

You need service and location pages, a simple request form, and clear information: what you do, where you do it, and who you do it for. Google reviews and a well-maintained business profile go a long way in building trust.

The real bottleneck: the quote

Many construction companies waste time every day turning a PDF specification into a professional quote. That is why we developed Capitolato Facile, a program that reads the specification and prepares the quote using the company's logo and price lists, which a technician can then review and edit.

How we work

1. Analysis of the company, its services, and its service areas.
2. Optimized website or landing pages.
3. Meta and Google campaigns with quote request objectives.
4. Tools to speed up response times, when useful.
5. Monthly reports and optimizations.

Digital Dope is a Shopify Partner and Meta Business Partner, and one of the leading Shopify partners in Italy.