Blog

How to measure online advertising results: ROAS...

CPA, CPL, ROAS and conversions: the metrics to watch and how to read a monthly report.

How to increase Google reviews for your busines...

Why Google reviews matter for local businesses and how to increase them without incentives, using a pre-configured NFC tag.

Google Ads or Meta Ads: which one to choose for...

Google intercepts those who search, Meta creates interest: when to use one, the other, or both.

How much does online advertising cost? Budget, ...

Advertising budget and service cost are two different things: how to think about deciding how much to invest.

Shopify Partner Agency: what changes and how to...

What it means to have a Shopify Partner agency, what it does for your store, and how to choose.

Meta Ads for e-commerce: how to set up campaign...

The six foundations for Meta Ads campaigns on e-commerce: data, creative, structure, margins, product page, and reporting.